Best Practices for Building Your Retail Mobile Strategy
Gone are the days when the shopping experience is confined to the time when a customer walks in the store. But this is a good thing! Mobile technology is the retailer’s friend. Mobility helps to enhance the customer’s experience, provide the retailer with insight into consumer behaviors, and helps drive sales and improve operational efficiency.
Though a number of leading retail players have realized that mobile innovations offer an enormous opportunity to improve the shopper’s experience, many are still struggling to keep up with a consumer base that has surpassed them in the adoption of new mobile technologies.
Ready to start thinking about the customer journey as seamless and learn more about the importance of a comprehensive and organization-wide approach to building a mobile retail strategy?
Read our white paper on “Evolving the Retail Experience through Mobility”